Azaleos Named a 2007 CRN Emerging Tech Dynamo Computer Reseller News
June 4, 2007

They have far superior technology, more robust margins and uncompromising technical support. They are the CRN Emerging Tech Dynamos and they're reshaping the information technology industry, solution providers say, by handily beating established vendors in head-to-head product, margin, technical support and field engagement comparisons.

It's not even close. Solution providers say the Emerging Tech Dynamos are blowing away the big boys on all those fronts and more. And they are doing it in greater numbers. This year's class is made up of 163 players, up from only 75 last year. And the percentage of solution providers adding emerging vendors is on the rise, with 72 percent of solution providers polled by CRN adding an emerging vendor this year, up from 57 percent last year. To top it off, solution providers see these Emerging Tech Dynamos delivering a greater share of their profits as they look out over the next five years.

The popularity of emerging vendors highlights a growing trend in the SMB market: It is the solution provider's brand that carries the most weight. The emerging vendors recognize that power and are battling hard to win solution providers' hearts, minds—and selling power.

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